BUILDING LONG-TERM SUSTAINABLE BRAND VALUEBuilding a resilient brand impact not only builds strong associations about the brand but also enables marketers to pursue sustainable growth in the long term. A brand’s sustainability is its capacity to thrive and expand today without compromising its future development potential. It is more of a compreh
CREATING SUSTAINABLE BRAND IMPACTBuilding a sustainable brand impact not only generates positive perceptions about the brand but also empowers businesses to pursue sustainable growth for the future. A brand’s sustainability is its knack to sustain and grow today without undermining its future development potential. It is more of a strategic philo
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